Think of it as a lead magnet. The better your Linkedin profile is, the more likely the it will attract recruiters and impress hiring managers who look you up when you reach out to them. Research has shown [2018 Jobvite Recruiter Nation Study] that vast the majority of recruiters look at LinkedIn profiles to assess a candidate’s worth. So if you’re not using the opportunity to showcase your value, you are almost certainly doing yourself damage, at least being disregarded without even realising it.
What is a personal brand?
A personal brand is the unique combination of skills and experiences that make you who you are. Put simply, it’s how you present yourself to the world. Jeff Bezos had it in a nutshell when he said “Your brand is what people say about you when you’re not in the room.”
Why does managing your Personal Brand Matter?
At Career Resume Consulting, I see many professionals in a career search make certain assumptions about how to best go about actively searching for a new job. Many of these are just plain wrong.
So there are less than 5 months left in 2019... Think back to January of this year... Did you make a New Year's Resolution to find a new position with more responsibility, a better fit, and more money? Money isn't usually the first priority for our clientele, but it's one that we consistently are able to help with, when our clients find a position with a company that truly appreciates their talents.
PREPARING FOR YOUR NEXT INTERVIEW
Today I'd like to give you access to a video I recently made about how to prepare for your next interview. Whether you have an interview coming up that is actually scheduled, or if you just want general information about best practices once you do get an interview, this video is definitely worth checking out. This will be applicable to any phone or face to face interview you might have.