Executive Branding Program

Project What You Do Best, Not Just What You Have Done. 

The cornerstone of a successful search process is for you to have a very clear idea of what you have to offer and to communicate that message in a compelling and succinct way to the market. After all, you are selling yourself, so you must portray yourself in the best possible light.

This means so much more that “updating” your resume. Since employers can get hundreds -- if not over a thousand -- resumes for every position they post publicly, it is essential that your resume be more than just a nicely formatted documentation of your experience and credentials. You also need a robust LinkedIn profile, as this is the way an overwhelming majority of recruiters and employers search for their next talent.

In addition, if you are to tap into the unadvertised executive job market, all of this messaging must position you as a standalone investment, and not just a candidate.

"It reinforced what I knew about myself, but having to articulate it on paper really reinforced what I am and what I am not about, and what energizes me and what doesn’t energize me. It really forces you to think about who you are."

Today’s competitive, technology-driven job market requires a completely fresh approach, and that is where the Executive Branding program comes in. The program delivers:

• A Functional Resume, which is a persuasively written, forward-looking document that acts as your 30-second commercial. It is limited to one page, because decision-makers only have time to read the first page anyway.
  
  
• A Chronological Resume, which is a longer-form document setting out your talents and accomplishments in the roles you have held.
  
  
• Your LinkedIn Profile is overhauled, which will result in an immediate impact on the number of incoming calls and emails you receive as a result of a boosted online presence. Those decision-makers who read through your profile will have the same perception about you as those people who know you well and respect your talents. Our process transfers the reputation you have from people you know to those important people you don't know - but who instantly want to know more about you!
  
  
• Personal Interviews with a Senior Executive Search Coach who will help you quantify your achievements and will probe into each accomplishment story to determine every facet of each story to help you frame your stories in the most impressive light and help you determine your key differentiators when compared to your competition.
  
  
• Documentation of all of your career history and your achievement stories in your Career Workbook, which usually ends up being 25 to 45 pages in length. This is a combination of the answers you gave when you filled out the resume application, in addition to all of the notes your Executive Search Coach added in your many discussions with him/her.

The entire branding and online presence services take about 6 to 8 weeks. (If you’re looking for a quick resume to apply to a specific job in a matter of a couple of days, we’re not the right company for you.) Instead, this is a once-in-a-lifetime opportunity to take inventory of everything you’ve done throughout your career, and you only have to do this intensive exercise once. Most of our clients express to us that this program was transformational in how they think about themselves.

If you’re looking to control the perception of any potential employer or recruiter, and maintain that control during the hiring process, we are definitely the executive career firm for you. With the new resume, online presence, and verbal introduction revamped from scratch, you can enter the job market fully prepared to take it by storm! 

Click here to contact us today to schedule a convenient time to explore working with you in this program.