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Job Market Minute: Writing an Advertisement

May 21, 2012 3:57:23 AM

My clients are often told that their resumes don't look like resumes. One client was told by an employer last week that his looked like an advertisement. I'm proud of that, because it reads like an ad, which means it'll work like an ad - and yours will, too, if you follow this key advice:

Get rid of your boring objective statement, and instead write something that really speaks to your reader. For example, "My unique advantage is my ability to access and influence the key decision makers for large potential clients in a multitude of industries, resulting in amazing revenue growth for the Sales organizations I have led. My initiatives have been wildly successful, and I can maximize your sales potential and market share through strategic market planning."

Sound too "salesy?" It works! An aggressive summary paragraph can double your response rate. Most people write their resume content academically, like they would a research paper. I've found, the more I write my resumes like a sales page or advertising copy, the more phone calls my clients receive. Try it out - then proactively send your new resume to the companies you want to work for.

For more detailed advice on how to write a killer resume, download my free manual, "The 10 Things You MUST Do in order to Get Your Next Six-Figure Job Fast." You can do so by clicking here.

Also, please take time to attend my free live monthly webinar this Wednesday at noon. I'll send you dial-in instructions tomorrow. May's subject is "The One Big Thing: How to Pitch your Expertise so Employers will Listen."

I wish you the best in your search this week!

Warm Regards,
Tammy Kabell
Career Resume Consulting
(816)600-2478

Tammy Kabell

Written by Tammy Kabell

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