Your Job Market Minute: You're Just a Commodity

Jul 2, 2012 3:22:38 AM

When putting together your six figure job search strategy, there's one thing you need to keep in mind. Until an employer knows you - until anyone knows you - you are nothing but a commodity. Like a can of soup in an aisle of 600 cans of soup.

The key to getting and keeping an employer's attention is creating your unique selling proposition in your resume and any other communication, like your online profile. Your USP is your combination of skills, experience, achievements and education - no one else in the world has this particular combination.

But to really get paid what you're worth, you need to articulate your expertise. What are you better at than anyone else? What is the most dramatic way you have affected the bottom line of the companies you have worked for? And most importantly, what problems do you solve for an employer - what gaps do you fill that they desperately need? 

When you can effectively explain this to an employer, you stop being just another candidate for an open position, and you become a true investment for them.

Remember, if you're a generic can of soup, they'll pay generic can of soup prices if they hire you.

Listen for these Monday Job Market Minutes each Monday morning on KCMO 710AM and 103.7FM at 7:49am and Monday afternoons during the Sean Hannity show.

Also, there are a few more spaces left in my FREE, in-person, two-hour Resume Reboot workshop this Thursday afternoon. This workshop has completely transformed many searches of the people who have taken the class. Register at

I wish you the very best in your search this week! No, wait... I wish you the very best week EVER in your search!

Warm Regards,
Tammy Kabell
Career Resume Consulting

Tammy Kabell

Written by Tammy Kabell

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