Use this powerful technique to gain the attention of decision makers that have ghosted you.

Using the psychological persuasion principle of reciprocity, which states that if you give something of value to someone, they feel obligated to return the favor in some way. Many times, all you are looking for is an update as to where a decision maker is in their decision-making process. But if you can't get a response from them with a regular follow-up email, what else can you do?

There is a little-known search technique called a Google filetype search, which will enable you to provide a valuable piece of content to a recruiter or hiring manager, which usually results in them getting back with you quickly.

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Most people don't know this, but Google indexes files, like PDFs and PowerPoint presentations (think white papers and conference presentations!) just like Google indexes websites. If you do a search specifically for a PDF white paper containing keywords that will be relevant to what a decision maker can use to make decisions in their business or enlighten them as to industry trends or best practices, you will be perceived as adding value to the organization even before they hire you.

Some of the keywords you can use to find a white paper or PowerPoint presentation could include:

  • "Technology industry supply chain best practices"
  • "Telecommunications emerging trends 2018"
  • "Specific company name 2018" (to find where they were quoted or used as a case study)
  • "Gaining startup capital for food manufacturing"

Watch the instructional video above to allow Tammy Kabell to walk you through the process of exactly the syntax you need to use in this particular Google filetype search in order to gain the best results. Then download your target PDF or PowerPoint, or even Word document, and send as an attachment to the decision maker with the following note that reads something like this:

"I was doing research for your company, and I came across this white paper that explains emerging best practices for your industry. I particularly found page 16 enlightening, as it describes exactly the situation you described to me in our phone call a couple of weeks ago. I hope you find this helpful, and I look forward to hearing from you soon."

This technique works nearly 100% of the time in getting a quick response from your target employer!

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