Using your resume to build your brand…
Why “build a brand” in the first place? Well, let’s face it – until you’re a hiring manager or executive recruiter gets to know you, you’re nothing but a commodity.
Therefore, you need to create for yourself what the marketing field calls a Unique Selling Proposition (USP), or a value proposition. In other words, you need to tell an employer why they should call YOU instead of the other candidates with just as much or more relevant experience.
Your USP is your unique combination of skills, strengths, experience and education – it’s this combination that no one else has. And you need to define your USP in your resume, which is your “30 second commercial” to a potential employer. Employers and recruiters may receive 80 to 150 resumes at a minimum for every position posted.
In fact, with well-known name brands, they can receive over 1000 applications! Therefore, it is imperative that you set yourself apart. Keep in mind, the resume’s job is not to get you a job; its goal is just to get you that first phone call.
In your resume, you should state in no uncertain terms what you can do for your next Manager and their company. It’s not about what you want – “I’m looking for a position that can utilize my strengths and can offer me career potential….” Scratch that!
Your summary statement should be all about what you offer them – “Having grown my market territory by 42% in the last two years, I have developed a systematic approach to business development that works and can affect your bottom line in a matter of months…” It should be immediately apparent to your next Direct Manager that it would be a safe bet to hire you.
Here are 10 things you shouldn’t have in a resume. Take these things off of your current resume today to get a better response:
7 characteristics of a good resume:
For an example of what this high-performing resume looks like, click above to receive your own copy of a sample resume; this is a duplicate of one that allowed a COO candidate to find his target position within 8 weeks of searching in the highly competitive San Francisco area.