Career Resume Consulting Blog

Today, I would like to share with you something I tell every one of our clients when we work with them; it is imperative, if you are actually going to win the job -- especially if you are to get a job created for you -- that your next employer perceives you as not just a winning candidate, but actually an investment that will pay off big time.

Today I’d like to hit on some learnings I gleaned from re-reading a classic book on persuasion: “Influence: The Psychology of Persuasion.” The author, Dr. Robert Cialdini, is considered the father of the science of persuasion (and I bet you didn’t even know that existed!).

Imagine walking into an interview for an executive position at a $2 Billion dollar company dressed in shorts, sandals and a t-shirt, holding a red Solo cup. You’d be out of there in a few seconds, escorted by a security officer at each elbow.