Last week I discussed steps 1-3 of the 5 steps to communicating your “one big thing”. When you’re talking to employers, recruiters or anyone you’re networking with, these 5 steps will help you actively communicate the benefits you will bring to a company from hiring you.

When having networking conversations, informational interviews, phone interviews and face-to-face interviews, you are given a chance to do some personal marketing. During your personal marketing communication, you have the opportunity to pitch your “One Big Thing.”