What is a personal brand?
A personal brand is the unique combination of skills and experiences that make you who you are. Put simply, it’s how you present yourself to the world. Jeff Bezos had it in a nutshell when he said “Your brand is what people say about you when you’re not in the room.”
Why does managing your Personal Brand Matter?
When talking to a career guidance counselor, you will probably hear a range of helpful advice, including to choose a job that you love and to choose a job that will pay the bills. One important piece of information you may not hear from a career guidance counselor, however, is that your young looks may threaten to hold you back from achieving and excelling in the job that you want. That's right--looking younger than your age can actually hold you back when it comes to your career.